Higher Ways Publishing reports on the findings of a new study, which shows that the US e-book market is expanding at the expense of its print publication sector.
Transformative effect
E-book technology has had a transformation effect on the global book market. With digital publications, consumers can engage with books at their own convenience, allowing them to peruse multiple publications via one device. E-reader technology is advancing rapidly, for instance Amazon recently released the Kindle Oasis, which it calls the lightest and thinnest Kindle in history.
With these technologies evolving constantly, e-books are continuing to prove popular with consumers worldwide. This was corroborated by a study which was recently carried out by UK-based accountancy firm PricewaterhouseCoopers (PwC). This research found that American e-book sales are expanding steadily and at roughly the same pace as print and audio works.
Expanding e-book market
Industry portal Good Reader writes that US e-book sales are growing at the expense of print. Commenting, PwC said: “E-books are driving growth in the books business, more than offsetting the declines in print. The growth of traditionally-published e-books has slowed, while independently and self-published e-books are seeing faster uptake due to their typically lower unit price.
Continuing, the UK-based accountancy firm explained: “The professional books sector is the most heavily-digitized area of the book publishing market, with e-books and other digital products proving to be much more practical for professional users than the print alternatives. The growth of professional e-books (11.7%) more than makes up for the decline in print (-2.8%).”
Going further, PwC noted: “Total book publishing revenue will see growth of 1.7% CAGR [compound annual growth rate] over the next five years. Within this overall increase, educational books will experience the fastest growth (1.9%), but slower-growing consumer books (1.5%) make up half of the market. Consumer book revenues are heavily influenced by best-sellers – last year’s revenues were driven by Grey [written by E.L. James] and Go Set a Watchman [written by Maya Angelou].”
Market for books
As an aspiring author, you may want to take note of PwC’s findings. The firm suggests that e-books, especially those compiled by independent authors, are continuing to prove attractive to US consumers. Furthermore with total US book publishing revenue set to expand significantly over the next five years, it is clear that American consumers still have a passion for the written word.
Higher Ways Publishing
Higher Ways Publishing was established in 2003 by Hayim Oshky and Mike Walden, it helps authors and publishers transform brilliant ideas into commercial success. Headquartered in Tel Aviv Israel and California, they are a market leader in digital and hard-cover publishing for the health, fitness and relationship industries. Higher Ways Publishing have assisted many authors in expanding their online presence in the growing digital marketing world.
Higher Ways Publishing 